01 / 80/20 Expertise
I want to improve my bottom line.
Bring clarity to a business that needs to scale, prepare for a sale, or regain control before the options narrow.
Explore 80/20 ExpertiseSift & Winn | Earned Perspective
Earned perspective for the decisions that matter most.
We work alongside leadership teams to identify what matters most, make better decisions faster, and turn those decisions into measurable results.
See how we helpScale. Sell. Save.
The bottom line is the truth.
You want help improving the business because you need to scale it, sell it, or save it. The decisions in front of you are too important to rely on borrowed expertise.
Three ways to work together
Start with the outcome you need.
Expertise, acquisition, and investing call for different kinds of support. All three benefit from clear priorities, candid judgment, and people who know how decisions play out in practice.
02 / Acquiring Entrepreneurs
I'm considering what comes next for my business.
Find a capable next owner who respects the people, knowledge, and relationships that made the company worth building.
Explore this path03 / Value-Add Investing
I'm acquiring and growing a business.
Work with an equity partner who brings aligned capital, operating judgment, and practical help when the work gets real.
Explore investingEarned Perspective
Developed in the work, not borrowed from the sidelines.
We earned our perspective by building, leading, fixing, buying, selling, and growing businesses ourselves. It was shaped by real tradeoffs and the consequences that followed.
The operating thread
80/20 turns focus into action.
Use data to distinguish the vital work from the merely busy work, make the choices that follow, and measure what changes.
- 01
Segment
See the business clearly: customers, products, markets, and the work that creates value.
- 02
Simplify
Reduce noise so the team can put time and capital behind the right priorities.
- 03
Zero-up
Build plans from the facts on the ground, not inherited assumptions or borrowed playbooks.
- 04
Grow
Turn sharper focus into disciplined commercial and operating action that can be measured.
Bring the real situation